The Faces Behind the PHL Reactor

Welcome to the faces behind the Reactor, where we aim to introduce you to the people you’ll be mixing and mingling with while you spend time at this free community space.



Jeff Friedman is Microsoft’s Director of Modern Government in the State and Local Government Solutions Group. Previously he was the Co-Director and Co-Founder of the Mayor’s Office of New Urban Mechanics for Philadelphia Mayor Michael Nutter.

Previously, Friedman was the Manager of Civic Innovation & Participation in the Mayor’s Office. He led various initiatives to make city government (and urban governance generally) more open, participatory, transparent, entrepreneurial, and innovative. Previously, Friedman was Chief of Staff to the Chief Technology Officer in the Division of Technology, and before that he was Deputy Director of Performance Management/Implementation Manager for Philly311 in the Managing Director’s Office.

Prior to joining city government, Friedman consulted to state, local, and county governments across the nation at Public Financial Management, a national consultancy. He earned his undergraduate and law degrees from Temple University.


Amanda Lange is a Technical Evangelist for Microsoft in the Philadelphia area. Her current interests include the Internet of Things, gamification, game development, HoloLens development, and how technology can promote health. She works with startups and local businesses as well as promoting the work of students. Amanda has done academic research on games and psychology and worked on games both for fun and health and science applications. She has been a speaker at the Game Development Conference and panelist at Grace Hopper Women in Computing among many other events.


Dave Voyles is a construction worker turned Technical Evangelist at Microsoft. His role has him working with students and startups across the country, to help get their projects off the ground.

His background is in game consoles, web development, and high performance mobile applications. He can also assist your startup with building your pitch, presenting, and getting introduced to the startup ecosystem.



Schedule a Hololens test drive with Larry at his bookings page

Larry Strange is an Enterprise Technology Strategist focused on the nascent Windows Mixed Reality platform and the Microsoft HoloLens. He is a 10 year Microsoft veteran with longstanding connections to the Mid-Atlantic marketplace and holds an undergraduate degree from Drexel University. Larry is also a Microsoft Certified Professional with dual certifications in Office 365 and the Microsoft Azure Platform

University City Science Center


Jennifer A. Grega


Jenn Grega is the Program Manager for the Reactor Philadelphia at the University City Science Center. Her responsibility includes developing and implementing Reactor programming and events in conjunction with Microsoft and other Reactor partners.  Jenn also manages the everyday operations of the Reactor including the community of entrepreneurs and students utilizing the Reactor.

Jenn has been with the University City Science Center for 13 years.  She previously worked with our Real Estate Department managing four properties with over 400,000 sqft of space that included the financial, physical property, tenant relations and uCity Square contracts.

Prior to joining the Science Center Jenn worked in Real Estate managing office buildings in Center City.


Jeanne Mell


Jeanne Mell is Vice President Marketing Communications and Community Engagement at the University City Science Center. She is responsible for corporate marketing, program development, communications, public and media relations and community engagement. Mell also oversees Quorum, the entrepreneurs’ clubhouse, and the Microsoft Reactor.

Immediately before joining the Science Center, Mell was Senior Vice President, Communications for the Delaware State Chamber of Commerce, where she had overall responsibility for print and electronic communications, public relations and media relations.

Prior to joining the Chamber, Mell had a career in journalism. Most recently she served as Director of Photography and Design at The News Journal in Wilmington, Del. She also worked at the Associated Press in New York and Philadelphia, ABC News, Good Morning America and Popular Photography Magazine. She started her career at Inc. Magazine – back when it was a startup.

Mell chairs the board of Campus Philly and is Vice President of the Association of University Research Parks. She also serves on the board of the Philadelphia Convention and Visitors Bureau (PHL CVB) and represents the Science Center on its PHL Life Sciences division.

SeventySix Capital



Wayne Kimmel is an entrepreneur, venture capitalist, philanthropist, tireless networker and the author of Six Degrees of Wayne Kimmel.

Philadelphia Magazine named Wayne a Top Innovator. He is the Managing Partner of SeventySix Capital, the venture capital firm he founded in 1999, and has invested in over 40 startup technology and healthcare companies, including SeamlessWeb (now public as GrubHub), Take Care Health Systems and NutriSystem.

Among the Fortune 500 companies that have acquired his portfolio companies are Aramark, Intel, IBM, Walgreens and Yahoo! He is on the Boards of Jewish Federations of North America, Jewish Federation of Greater Philadelphia, Einstein Healthcare Network, and the Kimmel Center for the Performing Arts.

In addition, Wayne serves on the National Advisory Council of the Delaware Law School and was on the Advisory Board of the Robert H. Smith School of Business at the University of Maryland.

Wayne is a graduate of the University of Maryland at College Park and the Delaware Law School.



Jon Powell is a Managing Partner of SeventySix Capital. Jon is also the President and Chief Executive Officer of Kravco Company.

Jon is a successful entrepreneur, real estate developer and innovator. In 2003, Powell took the helm of Kravco, a leading private real estate developer and property management company. Kravco is well known for developing The King of Prussia Mall, one of the largest malls in the United States, as part of its portfolio of over 30 million square feet of commercial real estate, primarily in the retail sector.

After heading up Kravco’s successful strategic partnership with Simon Property Group from 2003 to 2011, Powell and his father launched the current company to provide an entrepreneurial platform where they could continue to build on their experience and expertise in real estate and pursue a range of other related business interests. Kravco recently completed the first of several mall development projects in Poland, an emerging economy with strong consumer growth trends.

Over the past several decades, Powell has also been involved with many startup enterprises, including the Philadelphia Stars of the United States Football League, medical and healthcare ventures, technology companies, and several communications projects.

Jon helps guide the direction of his Family Foundation and has strong ties with the local chapter of The ALS Association. Jon is also an active member of the International Council of Shopping Centers. Jon is a graduate of the University of Colorado with a Master’s degree from the University of Oregon. In his leisure time, Jon is an avid skier and former ultra-endurance athlete.



Chad Stender is the Director of Operations for SeventySix Capital.

Prior to SeventySix Capital, Chad worked for the Philadelphia Flyers and Comcast-Spectacor and interned for the Philadelphia 76ers and The Walt Disney Corporation.Chad currently sits on the board of the Economy League of Greater Philadelphia, Challah for Hunger, Tribe 12 and is an advisor to New Leaders Council Fellows.

Chad received his Bachelors degree from James Madison University and received his Masters degree from East Stroudsburg University.


Lisa Pliskin is the Legal Consultant and Advisor to SeventySix Capital and the Chief Operating Officer and General Counsel for Kravco Company. Lisa oversees the daily operations of the company and directs all development, construction, corporate administration and legal activity.

Earlier in her career, Ms. Pliskin was Counsel with the law firm of Ballard Spahr Andrews & Ingersoll with a broad transactional real estate practice. She was formerly Senior Counsel to USF&G.Ms. Pliskin graduated from Tufts University and New York University Law School.



Robert Birkbeck is the Financial Consultant and Advisor to SeventySix Capital and Chief Financial Officer for Kravco Company.

Bob is responsible for the operation of the accounting, finance, and information technology departments. He is also responsible for financial planning and financial structuring of investment opportunities, and oversees technology operations, enhancements, and opportunities.

Mr. Birkbeck has a Bachelor of Science degree in Accounting from LaSalle University and a Master of Management degree from Pennsylvania State University.