Reactor Report: Highspot – Getting Started with Sales Enablement
Highspot helps marketing and sales teams put their content to work and win deals. Specifically, the Highspot sales enablement platform connects sales teams to the most relevant content for each situation, provides flexible ways to present content to customers, and delivers real-time visibility into whether customers find the content engaging. Advanced analytics provides actionable insights so pitches and content can be optimized. Highspot integrates with Dynamics, Power BI, plus OneDrive & Sharepoint.
- The half-day workshop reviewed current pain points among attendees and went through the limits of traditional content repositories.
- Microsoft welcomed event guests by discussing the Reactor and giving a Power BI demo. Event guests included Sales and Marketing leaders across the Bay Area. The event involved use of the Surface Hub, which everyone loved!
- A Highspot customer had the chance to talk about lessons learned in driving changes in Sales Enablement. Afterwards, Oliver Sharp, Highspot’s head of customer success kicked off an exercise of content mapping. This part was very hands-on, with guests mapping their own content on paper. Full agenda from the event can be found below:
9:00 a.m. – Registration & Networking
9:30 a.m. – Open Discussion—Identifying Pain Points. We’ll discuss current content management pain points and various types of solutions.
10:30 a.m. – Brief Content Demo
11:00 a.m. – Case Study—Hear from InsideView on their content organization and audit process, as well as pitfalls and benefits uncovered along the way.
12:00 p.m. – Working Lunch Group Exercise—Map an Ideal Company. We’ll whiteboard together and then conduct a demo of how to build out this organization in Highspot in fifteen minutes or less; we’ll also share targeting and analytics information in this block.
1:00 p.m. – End of Session